Learning to Navigate Through Mobile Marketing Traffic

Monday, March 6, 2017

Learning to Navigate Through Mobile Marketing Traffic

One of the most successful senior executives in the software industry, Jeffery “Jeff” Papows serves as CEO of ShopAdvisor, Inc. a leading company in mobile proximity marketing. Jeff Papows wrote an article entitled “RoadBlock Ahead: How Navigating Through Traffic Can Be A Lot Like Navigating Through Mobile Marketing,” published in GeoMarketing in January 2017.

In the article, he notes Americans spend billions of hours stuck in traffic. The majority actually follow habitual paths to destinations but do not have a plan B until they get stuck, and by then it may be too late to find a way out.

Similarly, in the mobile marketing space, everyone wants to reach the same destination, the consumer. Significant time is spent performing routine tasks such as tracking social media while the rest is spent searching for new ways to reach the client. The mobile highway is already jammed with marketing approaches and many may lead to dead ends.

Mr. Papows offers advice on how to successfully navigate around mobile marketing traffic through proper handling of product intelligence, context intelligence, shopper intelligence, pre-campaign analysis, and sales lift analysis. To read the full article, visit www.geomarketing.com/roadblock-ahead-how-navigating-through-traffic-can-be-a-lot-like-navigating-through-mobile-marketing.

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About Jeff Papows

Years before the Internet became a household word, Jeffrey “Jeff” Papows understood the impact it and other potential information technologies would have on modern business practices. As president and CEO of multiple technology companies over the years, Jeff Papows has shared his expertise with journals and forums, made guest appearances on CNN and FOX News, testifed before the Senate, and has discussed the national impact of digital technology and industry at The White House.

Among many industry awards and recognition he’s been given, Jeff Papows was named by Upside Magazine to a list of the 100 most important people influencing the digital age. In addition to his business leadership, he demonstrated this influence by authoring two books on the subject. Enterprise.com: Information Leadership in the Digital Age, published in 1999, sold nearly 100,000 copies at a time when many others still didn’t fully grasp the revolution that new information technology would bring. This work would be followed a decade later by Glitch - The Hidden Costs of Faulty Software.

In his own time, Jeffrey Papows is a competitive equestrian and enthusiast of the sport of horse jumping. In addition to founding the Silver Oak Jumper Tournament, New England’s largest such event, Jeffrey “Jeff” Papows has written his third book on the subject, Unbridled Passion, Show Jumping’s Greatest Horses and Riders.